Ice Cream Headache Explained Are you one of approximately 1/3 of people like myself that's susceptible to "brain freeze", the common name for ice cream headache. This article in the British Medical Journal describes the phenomenon. There's lots of medical talk about the experience, but the common sense solution is to keep cold substance away from the back of the palate. Now that you know the solution, if you're in Toronto go to Ed's Real Ice Cream on Queen Street in Toronto Beach neighbourhood and try their Pumpkin flavoured ice cream.